12/25

THE FIRST CAPSULE UNDER THE BE HUMAN BRAND IS INSPIRED BY THE STORY OF A STRAY CAT WHO, AGAINST ALL ODDS, RAISED TWO KITTENS BEFORE SEEKING HELP. THE UNDERLYING THEME OF PERSEVERANCE UNDER PRESSURE IS ROOTED IN THIS SERIES OF PIECES AND IS A VALUE WE AS HUMANS SHOULD PERRSIST TO UPKEEP, EVEN IN TODAY’S WORLD.

TO FURTHER THE IMPORTANCE OF THIS MESSAGE, 10 PERCENT OF EACH SALE FROM THE 2025 LAUNCH CAPSULE WILL GO TOWARDS THE ASPCA.